Ep.51 Jon Hollenberg – Five by Five WordPress Website Design

Your website is the gateway to your business for many of your potential clients. If it doesn’t give a good first impression or if it isn’t easy to use, chances are you could lose some business.

So in this episode I’ve brought in my go-to man for all things to do with websites. Jon Hollenberg is the owner of Five by Five Website Design and the Author of “Love at First Site – How to Build the Website of Your Dreams” (see below for a link to a free copy of it).

You’ll love this chat because Jon talks at the level of a ‘normal’ person like you and I without baffling us with tech speak.

It’s like a 40 minute Website Masterclass! Jon talks about treating your website as your own piece of online real estate, how to position yourself as a thought leader and how to use content and images to support that. We discuss being bold in the age of video. And, thank heavens, we talk about search engine optimisation (SEO) in terms that even I understand.

Jon knows his stuff. He first started building websites 18 years ago and has now grown his team to 20 people worldwide. Jon is based on the Gold Coast but has clients all over the county and has worked with brands such as Qantas, Jetstar, Jeep, Chrysler and Dodge.

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Here’s the breakdown of what’s in store for you:

When Jon first started creating websites he started from a spare bedroom in his boardshorts and now his team has grown to 20 people
Where to start when it comes to creating your website
Building a website does not need to be a chore
A website can be one of the first points of contact for a customer and you want to put your best foot forward
Make your website work harder for you
People often undervalue the experience and value they bring to their customers/clients and they tend to not want to make their website stand out from the crowd
The importance of content and being an authority in your marketing place
Getting in the right mindset for creating your website and getting ‘unstuck’
The importance of putting value on your website
The best tools for the job
Why Google loves WordPress
WordPress is driving 30% of all websites on the internet
The importance of visual design
A website is not set and forget. You also need a content strategy in place and high value content to back it up
The different ways to drive traffic to your website
My learning curve with my first website [Hint people don’t just flock to your website, you need to promote it]
The website is a validation tool that you are an authority and leader in your chosen industry
Generating new leads through your website
SEO 101
The two components to SEO
The emphasis on speed,load time and mobile friendliness
Plugins that can help you with SEO
Backlinks and why it’s useful
How you can rank your website higher than your competitors
The advice Jon gives his clients for headshots
Remember the business owner and team is the product and the power of photography
Using videos on the website and the importance of a WHY video
A little trick Jon uses to capture videos for his clients
Having visual consistency with your brand
Technical intelligence and the user experience for your website
Creating a diagnostic tool for your website
Demystifying a call to action
Jon’s book is a how to guide on partnering with a website designer and easing the process for people about to build their new website