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Tune in for this jam-packed brainstorming session with Cathy, where she helps you go deeper into your marketing, and your considerations when it comes to wait lists.
You’ll hear Cathy explore the ongoing trend implying that wait lists are dissolving, her theories behind why this trend has erupted, and how to approach a new strategy to your wait lists.
Cathy also chats about the marketing efforts of Allied Health Business Owners, including how thrilled she is to be seeing such impressive content on socials lately, and how to make sure you’re consistent with your strategies.
Topics covered on marketing and wait lists:
- What’s involved in implementing effective marketing strategies.
- How to ensure that you get a steady and ongoing supply of your ideal clients.
- Knowing where your referrers are coming from – considering how you’re collecting referral sources and thinking about working in partnership with them.
- Thinking about organising referrers – questions to ask yourself and gateway metrics you need to know.
- Good, general principles of working with your referrers.
- Why it needs to be a two-way partnership with referrers.
- Cathy’s theories on what seems to be compromising wait lists.
- Considering your funding in relation to wait lists.
Connect with Cathy Love
- Visit Cathy’s Website
- Follow Cathy on Instagram (@nacre_consulting)
- Connect with Cathy on Facebook
- Connect with Cathy on LinkedIn
Connect with Nacre Consulting:
- Join the Accelerator Mastermind
- Complete the Allied Health Biz Quiz
- Let’s connect on Instagram
- Follow us on Facebook
- Let’s connect on LinkedIn
- Join our Facebook Group online community
More about The Private Practice Made Perfect Show:
The Private Practice Made Perfect podcast is a much loved conversation for those wanting to hear real life Australian Allied Health business stories, adventures and the occasional confession.
The outstanding guest list includes business owners and wonderful small business supporters such as accountants, marketers, bookkeepers, IT wizards, virtual assistants, lawyers and more.
As you know, it takes a village to run a business. Cathy gathers the tribe, captures the collective wisdom and conveniently delivers it to your earbuds.
All episodes are chatty, honest and practical… warning… we often stray from the topic, talk of wine and laugh loudly.
