Taking the Plunge & Growing a Business in the Midst of Difficult Times

Michelle Moya, Director at Hop Skip Jump Occupational Therapy, talks us through her private practice adventure and how she took the plunge in the midst of the pandemic to become a solopreneur. 

You’ll hear Michelle chat about overcoming the challenges of building a startup during the pandemic, including her learnings during the first critical 12 months. She also shares the importance of strong professional relationships, being curious and enjoying variety, as well as how she practices self-care to avoid burnout. We even discuss her thoughts on the NDIS, including what she would talk to Kurt Fearnley about if she ever got the chance.

Topics covered on building a startup at a difficult time, the power of strong professional relationships, and the value of being a lifelong learner.

  • Michelle’s learnings in the first 12 months, how she grew the business at a challenging time, and failure not being an option.
  • The importance of word-of-mouth marketing, how she built a network after moving to a new area, and how to find a balance with communication.
  • Embracing constant learning, how she refreshed her mindset after facing burnout, and practising self-care.

Connect with Michelle Moya

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More about The Private Practice Made Perfect Show: 

The Private Practice Made Perfect podcast is a much loved conversation for those wanting to hear real life Australian Allied Health business stories, adventures and the occasional confession. 

The outstanding guest list includes business owners and wonderful small business supporters such as accountants, marketers, bookkeepers, IT wizards, virtual assistants, lawyers and more. 

As you know, it takes a village to run a business. Cathy gathers the tribe, captures the collective wisdom and conveniently delivers it to your earbuds. 

All episodes are chatty, honest and practical… warning… we often stray from the topic, talk of wine and laugh loudly. 

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Michelle Moya

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