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Today on the podcast we talk with Tara Stafford who is the founder of Learning Links Speech Pathology about her start up journey of the last 2 years.

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What is covered in this episode:

  • Rebranding and the ups and downs of opening new clinics over the last 12 months.
  • The steps and modelling she did in the planning phase and how that has led to rapid growth.
  • How she came up with the business name.
  • Her commitment to developing a family-friendly work culture.
  • How she reduced her patient cancellation rate.
  • Communication lines and relationships she builds with her referral partners.
  • Key learnings on building a successful practice business and how she has learnt to distance her work and personal life.
  • The importance of looking after yourself as the business owner so that you can look after your patients.
  • Difference between being clinician and a manager.
  • What Tara is most proud of in her business journey so far and how getting good support has allowed her to give back to the industry and community.
  • The importance of developing guidelines with working with families.
  • Marketing tactics to the importance of personal contact in your marketing.
  • Facebook and email marketing tips she used to get referrals before opening the doors to a new practice location.
  • Leadership techniques for bringing the team together and prioritising personal development.
  • Creating a culture where staff are welcomed to ask questions.
  • Training your staff in your marketing activities and relationship building.
  • What to look for when recruiting staff that suit your brand.
  • How she has customised their Practice Management Service software to boost productivity.
  • How using templates has increased the practice’s productivity.
  • The year ahead, the impact of the NDIS and letting go of control.
  • Tara’s key learning around why you don’t need to know everything.
  • The supportive role Tara’s husband provides for her and the business.

Resources:

Learning Links Speech Pathology

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