Today on the podcast we talk with Sandra D’Souza, author of Social Media for Baby Boomers and CEO of social media and marketing agency Curate Bee.

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What is covered in this episode:

Social media tips for the allied health professionals
Why it is important to understand how your customers use Facebook
The struggles Sandra faced 8 years ago to find information online when researching her daughter’s condition
Understanding the buyers journey and why you need to identify the pain points of your potential customers when communicating to them
The power of online communities for getting customer feedback
The importance of having a person-centric focus instead of a system focus practice
The big guys vs the little guys approach who have a priority on innovation and flexibility
The importance of Facebook marketing as a sharing and community focused ecosystem
How parents are using social media to research and gather community feedback
How to get started using Facebook and why you need to post valuable information on what you know instead of just sales-based messaging
70% of customers do their research online before purchasing
How to manager customers complaints online and create a moment of truth
Understanding the more information you have out there, the easier it is for potential customers to find you
The importance of good customer service 101
The important features every allied health professional needs to have on their website
How to use blogs and simple language on your website to connect with potential new customers visiting it
The future of online bookings
How newsletters can nurture the customer relationship and how to repurpose the content
How Curate Bee helps small business owners with their social media and content marketing
Taking your knowledge, overcoming fear and marketing yourself online
How practitioners can use their fears to their advantage.