Updating your website helps clients find you
Building your business website takes time and resources and usually brings a sense of relief when it’s finally done. Box ticked, phew!. However… just like any shopfront, it needs constant updating to entice people to pause and take a look inside. We have all glanced at dated websites and not clicked through and we’ve never even seen those websites beyond page 2 of the search. Search engines crave new content so by changing your website content, little and often, helps make your website more findable. Here are some ideas for how to do this.
Make sure you have access log into the back end of your website. This enables you to make easy changes or engage somebody who is skilled and quick to do so. Your web technicians may not always be readily available to make the content, image or page changes you need.
Part of the on-boarding process for all new staff should include loading their headshot and a brief summary onto the website. They may even consider a quick 90-second video introducing themselves, or this could be added later.
Your newsletters took time to write and contain great information. Having a downloadable version available from your website makes it easy for parents to check back in for information they read about previously. Alternatively, you can repurpose your newsletter articles into blogs and upload them separately.
Google loves finding new information. Blogs are an ideal way to share your professional ideas and information to your current and future clients. 300-500 words on a practical micro topic, a royalty-free image adjusted to size, upload then share the links to social media. Done.
Downloadable tip sheets. What would happen if you freshened up all your business handouts, branded them beautifully and uploaded them to your website as PDFs? This adds value to those browsing online, helps out your current clients and helps keep Google interested.
Many practices run groups but never feature them on their website. A new page under ‘services’ titled ‘groups’ is all you need to profile each of your groups, ideally with appropriate stock or real photos. You may like to consider having clients book into the groups online via a third party ticketing agency such as Eventbrite or Trybooking or your own e-commerce plugin.
Freshen up page content. A busy growing private practice is changing constantly. Check your website monthly to ensure it is up to date in regards to the team, services, prices, news. Great to add this to your end of month procedures.
The more frequently you update your website with content, images and new web pages the more frequently a search engine will notice and stop to check your page. When this happens you are more like to rank higher when current and new clients search for services like yours. Current content is important for maintaining your professional brand and adding value to your current and future clients.
What should you be changing on your website?