The Secret to Social Media Mastery

Guest Writer – Anita Kilkenny

What is the SECRET to Social Media Mastery?

Outsourcing it, that’s the SECRET!

Like it or not, social media is a necessary evil and it’s here to stay. If you don’t have an online presence on any of the platforms, you are missing out and putting your business at a massive disadvantage and you don’t have to do it ALL yourself!

It is important to choose 2 or maybe 3 social media platforms and do them well, naturally based on where your ideal clients ‘hang out’:
• Facebook
• LinkedIn
• Twitter
• Instagram
• Pinterest
• YouTube
• G+
• Tumblr
• Snapchat

The following 5 tasks can be handled by your social media VA, so you don’t need to spend your precious time doing it ALL yourself.

1. Setting up and Optimising your Business Pages
Having these set up PROPERLY and OPTIMISED is very important as it makes it easier for your audience to find you. Every platform has different requirements and your VA will know the best way to set those up – from doing cover images and profile images, to detailed descriptions, messenger autoresponders, linking to your newsletter sign up pages and just filling out all the details in the backend so that potential clients can contact you easily.

2. Create a Plan
Before you start to post, you need a PLAN – an outline of what you’re going to post. Things that need to be taken into consideration include:
• Theme days/weeks/months
• Posting Categories
• Holidays
• Product launches
• Events
• Best times to post
• How often to post
This information is added to a spreadsheet so that you know what’s coming up, so you can plan ahead month by month. Each post is added to this plan and authorised by you before posting. It’s a great historical record of your posts and how they are doing.

3. Content Curation
A great Plan needs great content, Templates form the basis of awesome content and your VA can create these, branded with your logo, fonts, colours and images in programs such as Canva or PicMonkey. The magic begins with eye-catching content and engaging captions, stories, videos, and audio.
Having a blog is a great source of content as it can be repurposed into to so many things – tweets, posts, videos, Pinterest just to name a few.

4. Scheduling
Once you have the content ready to go, your VA can schedule this into your scheduling program. Facebook has its own scheduler and it recommends doing it straight into there but there are other amazing schedulers available such as;
• Hootsuite
• Buffer
• Grum (for Instagram)
• Meet Edgar
• Quuu – for content curation
• Missingltr – for continuous blog posting
Scheduling can be done once a week, fortnight or monthly – just depend on how much content you have on hand. These programs record awesome analytics about your posts and you can see which posts are well received and which ones aren’t working so well.

5. Monitoring Your Accounts
Keeping an eye on your platforms and monitoring, moderating and replying to posts is something your VA can do, although it is encouraged that you do this also. You are your businesses face and voice, so it is important to be involved. If there’s a curly question or something that needs more expertise, then I bring that to the attending of my client to answer but generally speaking your VA can take care of this too. A great VA quickly learns your voice and knows what to do when needed.

Social Media is a time-consuming part of your marketing, there’s no denying that but you can make your life a lot easier by having someone do it for you. If you’d like a hand with your Social Media Mangement, please feel free to contact me at the email addy below or book a chat with me at

Author: Anita Kilkenny – Head Goddess at The Holistic Virtual Assistant |
Anita Kilkenny, The Holistic Virtual Assistant, started her virtual career started back in 1994, helping solopreneurs with their administration and secretarial needs and, more recently, with social media, email marketing, and online events. She is Australian based and focuses on the health and wellness sector.

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