Today in the podcast we talk with Jo Muirhead, the founding director of the Purple Code.
Purple Code is a company that helps people return to work following illness, injury and trauma and works with the tagline “Purpose for People.”
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What is covered in this episode:
- The story of how and why Purple Code was born
- Importance of sense of work and contribution for people
- People in her business
- Speed bumps in her business venture
- The story of how Jo changed her business model and how systems are very important to a business
- The advantage of using a recruitment company in finding people who were fit for the job
- Investments made when Jo started the business
- How a coach has helped her in running her business
- How the health system is not designed to help with the chronicity of health issues at hand and how chronicity is disabling people
- How to make a business sustainable instead of wanting overnight success
- ICF and Coach Training / Certification
- How Jo uses coaching principles and other skills associated with coaching has helped her business
- Coaching as a unique skill set
- Jo as an allied health business coach
- The benefits and differences coaching has made for Jo
- What happened to Jo’s business when her clinical load went down
- The future for Purple Code
- Jo’s upcoming book “The Entrepreneurial Clinician”
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