Ep.33 The Tools used to run a Business of Coaching with Jo Muirhead

Today in the podcast we talk with Jo Muirhead, the founding director of the Purple Code.

Purple Code is a company that helps people return to work following illness, injury and trauma and works with the tagline “Purpose for People.”

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What is covered in this episode:

  • The story of how and why Purple Code was born
  • Importance of sense of work and contribution for people
  • People in her business
  • Speed bumps in her business venture
  • The story of how Jo changed her business model and how systems are very important to a business
  • The advantage of using a recruitment company in finding people who were fit for the job
  • Investments made when Jo started the business
  • How a coach has helped her in running her business
  • How the health system is not designed to help with the chronicity of health issues at hand and how chronicity is disabling people
  • How to make a business sustainable instead of wanting overnight success
  • ICF and Coach Training / Certification
  • How Jo uses coaching principles and other skills associated with coaching has helped her business
  • Coaching as a unique skill set
  • Jo as an allied health business coach
  • The benefits and differences coaching has made for Jo
  • What happened to Jo’s business when her clinical load went down
  • The future for Purple Code
  • Jo’s upcoming book “The Entrepreneurial Clinician”


Purple Co.

Linked In – Jo Muirhead

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