Learn the Language of the Interweb
3rd October 2016
Like all speciality fields there is a lingo and it helps to understand some of the terms when working with your web developer and SEO advisors.
SEO stands for Search Engine Optimisation. Good SEO helps your website get found on search engines such as Google. Really good SEO positions your page at the top of the page when somebody searches for a particular topic. SEO experts use a range of strategies to achieve this.
Page rank is an algorithm used by Google to rank website pages in order of importance.
Landing page is the page on your website that you lead people to. It acts as an entry point that will then provide more information, a booking or sales function. If I write about an event I am running, I would provide a link to the page on my website that has all the information and the place to buy tickets.
Hyperlink is an electronic link that sits in a document and takes you through to another page of document. My blogs often have hyperlinks through to other relevant blogs I have written. Anchor text may sit over the top of the hyperlink to make it more enticing e.g. the words ‘book now’ may sit over a hyperlink that takes you to the events landing page.
Keyword is the word or phrase that people type in to their search engine to help them find what they are looking for on the internet. If your website has lots of those same keywords, then you have a greater chance that your page will rank higher and your website will be read.
Website front end is what the viewer sees online. Backend is what you, the website owner and tech team see and work on behind the scenes.
Google analytics provides you with a dash board of statistics about who has visited and used your website: how many visits, how long people stayed, what they read, where they clicked. Helps you manage SEO.
Back links are links to your website that sit on other people’s websites. I write, present and consult for several agencies and my name and details often appear elsewhere but lead back to Nacre Consulting. Back links help your SEO and make your website more findable.
Domain Name is your website’s unique electronic address on the World Wide Web. When deciding a business name you have to check if the domain name is available so that you can have a website with your company name. Domain names are purchased from various online providers.
Web hosting is a business that provides the technology and services needed to keep a website up and available on the internet. Hosting is usually an annual fee and often includes some domain name email addresses e.g. email@example.com Websites are hosted or stored on special computers called servers.
There are many more terms, the lovely irony is that you can easily Google them!
What do your Google analytics say about your website?
How could you enhance your SEO?
Where can you build some back links?
This article featured in the September Edition of Paeds Biz.