Making the shift from clinician to business owner is a massive step for anyone. Many love the impact they’ve had as a clinician, but being able to focus on a fully-fledged business is a huge, crucial step.
For Lydelle Joseph, becoming business-facing is just one part of her incredible story.
Her business journey is inspiring to hear…from battling with imposter syndrome, to trading and expanding during COVID, to seeing her leadership skills evolve more than ever before.
After thinking about private practice since undergrad years, Lydelle is now the Director and Speech Pathologist at Connecting Dots for Kids.
It’s motivating hearing her story on the latest episode of PPMP. She walks us through her first few years building the business, all the way to navigating the pandemic.
Listening to Lydelle brings about the perfect occasion to take a step back in time. It’s an interesting opportunity to whip out your notebook and favourite pen and reflect on your humble beginnings.
What did you think it was going to be like when you were starting your business? What were your goals or values at that time?
Your business journey is what makes you who you are today. It’s important to take time out of your busy year to look back on how you and your business have developed over time.
With that in mind, let’s cover some big topics within this week’s episode.
Incorporating Business Branding into Your Story
This proverb is a pretty fitting place to start: “Life is for one generation. A good name is forever.”
A large part of a business is obviously its name, and going deeper into its meaning can tell you a whole lot about that business. Odds are there’s always a strong story behind it.
Lydelle opens up in the episode sharing the fascinating origins behind why she chose “Connecting Dots for Kids”. She even ties it into the idea that disability, geography or accessibility to resources aren’t barriers to connecting people together.
It’s fascinating hearing what the motivators are in how business owners select the name for their entity.
But it doesn’t just stop at your business name.
Incorporating elements of your values and story into your business colours is a wonderful step to take.
As you’ll hear in the episode, Lydelle gives us a glimpse into the meaning behind the colours of her logo. Each colour means something significant and represents some of their business values.
These “hidden” branding elements are part of a story that’s often forgotten to be told.
Have you considered telling the meaning behind your branding and using it as promotional material? I challenge you to get that story out of your head and into some of your materials.
People love hearing the tale behind it all – it’s what makes us human.
Evolving Your Leadership Skills
“I think I’ve grown more this year than I have ever before,” Lydelle reveals in the episode.
Especially with the challenges we were faced with in 2020, recognising our evolution is a huge chapter in every business owner’s story.
Lydelle discusses her professional development focus in 2020…reading more books, watching more webinars, and working on her own health more than she’s ever done in years.
In the wise words of Jim Rohn:
“Your level of success rarely exceeds your level of personal development.”
At the end of the day, if you want a better team and organisation, you have to be the best version of yourself. And what better way to do that than with constant personal development.
Lydelle has always struck me as having an ultra-sharp business brain, and hearing her personal and professional growth is even more proof of that.
Conquering Imposter Syndrome
There’s no denying it. We’ve all experienced it at some point in our lives.
“Who am I to be passing on things that I’ve learned?” “Why should anyone listen to me?”
Among other exciting things, Lydelle shares her goal to learn how to continue structuring her team’s education and training.
But even she isn’t immune to the occasional looming pang of imposter syndrome interrupting her thoughts.
In the episode, she reveals her personal methods for conquering those feelings. One of them being, “if people are precious, I’m precious too.”
If you’ve made the transition from clinician to business owner and experience imposter syndrome, how do you tackle those feelings?
Beginning to ease into new and emerging roles can help to fade those thoughts a little day by day.
Moving Through the Growing Pain Phase
Moving from clinician to business owner isn’t always easy, but as Lydelle’s story shows, the ups and downs are what makes it special to you.
Even if you don’t want to completely give up seeing individuals like Lydelle, you can still aim for it to be a small part of your week. Your ultimate impact will be more leveraged, and you’re then able to become more business-facing and team-facing without all the other stresses weighing you down.
If you’re in the growing pain phase of shifting from clinician to business owner, get a solid plan in place. Set certain targets for both in-office and outside of work hours so that you’re not doing this sort of double-job dilemma.
What can you be doing to get more of the business activity and leader management done during daylight?