Facebook Live: yes, no, maybe
‘Facebook Live’ is a relatively new feature of Facebook. It is currently a little red video camera icon button on the left of the box where you normally type in your post. Clicking ‘Live’ enables you to present, straight to the camera, a live feed to people who like and follow you page—you can speak for as little or as long as you like. Your followers will get a notification that you are ‘live’ and they can click through and watch you, adding comments and emoji as you go. The video posts to your page once you are finished recording. As with any other post, you can delete it at any time. This is a terrifying feature for some business owners, and a tantalizing one for others. Let’s discover some of the benefits:
Facebook prioritizes and promotes Facebook Live events.
It is one of their new tools and they readily distribute it far and wide to your page’s followers. This avoids the need to boost regular posts and videos. More reach for free!
It provides people with the chance to get to know you better.
They get to hear your voice, see your movements, and sense the vibe of your personality in a different and more genuine way.
People get a notification that you are ‘Live’. They can join and participate in the conversation, popping in feedback or questions into the comment box for you and others to see. The Live session can become a spontaneous Q&A session—this is a great way to build engagement and interaction with your tribe.
If you run a group, you can offer Facebook Live directly, and limit your audience to these group members
Once again, nice for engagement, conversation, and animated interaction! I know of businesses that are using this as a part of their team-building strategy. Other businesses are using this feature to deliver services to client groups. Interesting times.
A newer feature is that you can invite a participant to join you in the Live conversation. They appear with you on a split screen and can speak freely. I have seen some great spontaneous interview-style conversations conducted this way and could post questions for both speakers to respond to.
Are you up for Facebook Live?
Perhaps you are veteran. For those with their ‘L’ plates on, here is a mini structure you can prep and deliver:
Intro Your name, your job, your business,
Topic The specific topic you will speak about.
List 3 things you want to say.
Less is more. This is a waffle-free medium.
Outro One key take-away point.
Call-to-action. Anything you want people to do next e.g.: find out more on our website …
Done. I would love to set for you the respectful challenge of delivering one Facebook Live during the next month. Your time starts now.