When you are ‘doing admin’ – you may be doing more business development than you think.

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Never has it been more critical to examine what it is you do when you are ‘doing admin’.
Digital Marketing Myths

Persistent Myths about Digital Marketing, Debunked!

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To have a full understanding of digital marketing and remove any misconceptions, it must first be defined. Digital marketing can mean a lot of things—it’s a bit of an umbrella term.

How your professional registration is only a small part of the Quality and Safeguards Commission certification process.

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As I absorb online and offline commentary I detect angst as to why as registered allied health professionals who run businesses even need to complete the verification or certification process.
What sort of book to write

What sort of book should you write? 4 book types, and which is right for you

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One of the biggest mistakes aspiring authors make when writing their book is not committing to one type of book. What do I mean by this?

Designing an App for paediatric patients

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So, you are thinking about developing an app for your paediatric patients. There are two major parts to developing the app – the design of the app and the coding of the app.
Why Digital is Truly the Future of Marketing

Why Digital is Truly the Future of Marketing

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The face of marketing has changed dramatically in recent years, and we can expect even more changes in the future as technology evolves and new possibilities emerge.
4 reasons to write a book

4 reasons why you should write a book

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Anyone can pretend to be anything online, so how do you prove your credibility when you’re up against everyone else who happens to have a website?
Make it Appen Blog 2 why are apps not being image

Why are apps not being developed for Paediatric Practice clients?

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This article was originally going to be 10 of the best paediatric apps for clinicians to use with their clients, specifically children.
Small Business in a Niche Market

Small Business in a Niche Market? How to Outgun Your Competition in the Wild West of Social Media

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Being a small to medium-sized enterprise (SME) can be challenging enough, but to be a gunfighter in a niche market is to climb yet another mountain of competition and potential anonymity.

How to motivate staff to attend service skills training

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The idea of having to attend customer service training can leave some employees thinking, saying or doing one, some or all these.