6th March 2017
‘A goal without a plan is just a wish’.
January provides time to revisit your business plan, set goals and determine how to successfully implement it all. We want ideas off the wish-list, goals kicked into reality and marketing actioned. Let’s go.
Mid-Year or New Year planning.
Book time to check your business plan in June and July (if you run to the financial year), or write your plan now. Yes, it takes time. Yes, you need to know all your numbers inside out. Yes, you need a business plan. I urge you to plan for your lifestyle and your business. To support you with this, we have designed an easy-to-use template specifically for paediatric allied health business owners. Sound useful? It is our gift to the first 7 readers who email me at this address firstname.lastname@example.org
We know how to set goals.
We were trained to do this, we set goals with clients every day. Now… let’s set them for ourselves and our businesses. Remember to check them weekly, monthly, quarterly and annually to measure progress and tweak activities. Here are some ideas to get you started:
• How many hours do you want to be working?
• How many new referrals do you need per month?
• What’s your future revenue and your personal income goal?
• When will you take holidays and where will you go?
• How many workshops, downloadable documents, and/or online courses will you sell?
How’s your marketing plan looking?
Have you deep-dived to profile your clients; do you truly understand their worries, hopes and future needs? Understanding your market and your target market is “Marketing 101”. Relationship building and content marketing are contemporary ways of reaching your market and target market. Now’s the time to define the content you’ll create and curate and the channels you will use to deliver your content to them: face-to-face, social media, web events, newsletters, videos, fact sheets … ideally all of the above. Once term starts it will be operational chaos, so get strategic while you can.
Transforming your wishes into reality with a business plan, setting your goals, strategically planning your marketing via great content, and working out how to build and reinforce customer relationships are the big ticket items to work on during the summer break.
I am working on all of these and more for my own business. Don’t be shy, you can give me a call any day
How will you implement your marketing plan?
What are your next steps with your business plan?
How well do you know your business numbers?
This article featured in the January Edition of Paeds Biz.